m i c h a e l    m a c r o n e  
curriculum vitæ
Michael Macrone: Curriculum Vitae
2107 Pierce Street #9, San Francisco, California 94115
macrone@well.com  *  www.michaelmacrone.com

Web            Writing            Teaching

  Chief Technology Officer,  PublishersMarketplace.com,  June 2001 - present  
    As CTO at the leading Web site for publishing professionals, I assess and specify the technology for all new features and initiatives. I also developed and maintain the entire code base, as well as the user interface. Languages and specs employed: HTML, CSS, JavaScript, MySQL, Perl, PHP, XML.  
  Independent Web Developer and Designer,  1994 - present  
  Clients Wieden & Kennedy, Portland — Web site production, interactive programming, and banner design for various Nike, Audi, AltaVista, and Microsoft campaigns, including the Windows 98 online launch, which won a One Show Interactive Gold Pencil in 1999.*  
    Bruce Yelaska Design, San Francisco — Site production: Scott Lewis Landscape Architects, Simmons & Ungar, Constellar, Locus Technologies (ASP).  
    Jim Christie Design Studio, San Francisco — Site development. Clients include H5 Technologies, Le Lycée Français la Pérouse, the STC Corporation, and MPL Communications (for the Linda McCartney Web site), among others.  
    Post Tool Design, San Francisco — Site production: Dwell magazine, E-color, Ingram Micro/KPMG.  
    Lucille Tenazas Design, San Francisco — Site production: SKS Investments.  
    SF Interactive, San Francisco — Site and banner production, interactive programming: Sun Microsystems, Nike (the "Fun Police" site), Netscape, Moonstone. Fun Police earned a One Show Interactive Silver Pencil; the Moonstone site took the Bronze (both in 1999).*  
    San Francisco Design Solutions, San Francisco — Site design and production.  
    Aerial Design, San Francisco — Site production: Hotel Bohème.  
  Editor,  frog ideawerk,  Oct 2000 - Jan 2001  
    frogdesign, San Francisco — I developed a content plan, set editorial standards, and collaborated on the architecture and interface for ideawerk, a design portal and idea marketplace. frog put the project on hold in January, 2001, pending further financing.  
  Partner / Senior Developer / Webmaster,  Atlas Web Design, 1995 - 1999  
    Site architecture, implementation, and maintenance; page design; evaluation of technologies; HTML, JavaScript, DHTML, and Perl coding; image and multimedia production. Atlas also published the groundbreaking online magazine of photography and design, atlasmagazine.com, winner of the first two "People's Choice" Webby Awards for art and design (1997 and 1998).**  
  Clients Wieden & Kennedy, Portland — Conceptualization, design, and production of the 1997 Nike Online Product Assault, winner of a One Show Interactive Gold Pencil in 1998.*  
    NEC Corporation, Tokyo — Design and production of the first three issues of NEC's Lumina online magazine.  
    Autodesk, San Rafael — Redesign of www.autodesk.com.  
    Live Picture, Campbell — Design and production of LivePix.com.  
    Butler, Shine & Stern, Sausalito — Design and production of company Web site.
    Versant, Fremont — Redesign and production of www.versant.com.  
    McDougall Creative, San Francisco — Design and production of www.mcdougall.com.  
    Blue Marlin, San Francisco — Design and production of www.bluemarlinhats.com.  
  Author,  1985 - present  
  Books Brush Up Your Shakespeare!  (New York: Harper & Row, 1990)
It's Greek to Me!  Brush Up Your Classics  (New York: HarperCollins, 1991)
By Jove!  Brush Up Your Mythology  (New York: HarperCollins, 1992)
Brush Up Your Bible!  (New York: HarperCollins, 1993)
Eureka! What Archimedes Really Meant and 80 Other Key Ideas Explained (New York: HarperCollins, 1994)
Animalogies  (New York: Doubleday, 1995)
Lessons on Living from Shakespeare  (New York: Crown, 1996)
Brush Up Your Poetry!  (Kansas City: Cader/Andrews & McMeel, 1996)
Naughty Shakespeare  (Kansas City: Cader/Andrews & McMeel, 1997)
Brush Up Your Shakespeare!  2nd edition, revised  (New York: HarperColins, 2000)
co-author: Insight Guides: Crossing America  (New York: Prentice Hall, 1986)
co-author: Mad Peck Studios: A 20-Year Retrospective  (New York: Doubleday, 1987)
contributor: Feminine Law: Freud, Free Speech, and the Voice of Desire, by Jill Gentile with Michael Macrone  (London: Karnac, 2016)
  Freelance Writer,   1982 - present  
  Clients PCWorld, San Francisco (the Beautiful Website of the Day blog for Microsoft)
Wired, San Francisco
Rhino Records, Los Angeles
The San Francisco Chronicle Book Review, San Francisco
Creem, Santa Monica
The NewPaper, Providence
  Columnist, Contributing Editor,  InterActivity Magazine, San Mateo,  1996 - 1999  
  Editor-in-Chief,  Key Magazine: This Week in San Francisco,  1984 - 1985  
  Lecturer and Consultant,   1996 - 2001
Presentations and workshops on Web design and development.
  Venues Macworld Expo, San Francisco — January 1996: Panel on advanced Web design  
    California Institute of the Arts, Valencia — November 1996: Presentation on Web design  
    Genentech, San Francisco — September 1997: Lecture on Dynamic HTML  
    Stanford Art Directors Invitational, Monterey — April 1998: "Creating Cool Web Sites" panel  
    Macromedia, San Francisco — November 1998: Symposium on Web design tools and strategies  
    Wieden & Kennedy, Portland — November 1998, April 1999: Web graphics workshops for the design studio  
    Butler, Shine & Stern, Sausalito — various dates, 2000: Web graphics workshops for the design studio  
    Candyplubming, San Francisco — June 2001: Web graphics workshops for the design studio  
  Adjunct Professor,  California College of the Arts, San Francisco: "Design and Media" program, 1999 - 2001  
  Teaching Associate,  University of California, Berkeley:  English literature, Western civilization, composition, Shakespeare, 1986 - 1990  
    B.A., Mathematics, Brown University, 1982
B.A., Semiotics, Brown University, 1982
Ph.D., English, University of California, Berkeley, 1991 (Phi Beta Kappa)
* The One Show, sponsored by the One Club for Art and Copy (www.oneclub.com), is an annual advertising competition judged by a group of the advertising industry's most reputable creative directors. The Gold Pencils awarded at the One Show are regarded as the ultimate achievement for copywriters and art directors. One Show Interactive takes on the challenge of rewarding those whose work excel in concept, graphic design, information architecture and the use ofthe media.
** Presented by The International Academy of Digital Arts and Sciences and hailed as the "Oscars of the Internet" by worldwide media, The Webby Awards are the preeminent honors for Web sites. The first Webbies (www.webbyawards.com) were awarded in 1997.