curr. vitæ
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Michael Macrone
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Web
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Chief Technology Officer,
PublishersMarketplace.com,
June 2001 - present
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As CTO at the leading Web site for publishing professionals,
I assess and specify the technology for all new features and initiatives.
I also developed and maintain the entire code base, as well as the user
interface. Languages and specs employed: HTML, CSS, JavaScript, MySQL,
Perl, PHP, XML.
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Independent Web Developer and Designer, 1994 - present
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Clients |
Fiesta Red Records, Austin — Wix site; design and development.
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The Book Lane, San Francisco — WordPress site; design and development.
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Jill Gentile, Ph.D., New York — Custom design and development.
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Wieden & Kennedy, Portland — Web site
production, interactive programming, and banner design for various Nike,
Audi, AltaVista, and Microsoft campaigns, including the Windows 98 online
launch, which won a One Show Interactive Gold Pencil in 1999.*
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Bruce Yelaska Design, San Francisco — Site
production: Scott Lewis Landscape Architects, Simmons & Ungar, Constellar, Locus Technologies (ASP).
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Jim Christie Design Studio, San Francisco —
Site development. Clients include H5 Technologies, Le Lycée Français la Pérouse,
the STC Corporation, and MPL Communications (for the Linda McCartney Web site), among others.
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Post Tool Design, San Francisco — Site production:
Dwell magazine, E-color, Ingram Micro/KPMG.
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Lucille Tenazas Design, San Francisco — Site
production: SKS Investments.
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SF Interactive, San Francisco — Site and banner
production, interactive programming: Sun Microsystems, Nike (the "Fun Police"
site), Netscape, Moonstone. Fun Police earned a One Show Interactive Silver
Pencil; the Moonstone site took the Bronze (both in 1999).*
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San Francisco Design Solutions, San Francisco — Site
design and production.
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Aerial Design, San Francisco — Site production:
Hotel Bohème.
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Editor,
frog ideawerk,
Oct 2000 - Jan 2001
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frogdesign, San Francisco — I developed a content
plan, set editorial standards, and collaborated on the architecture and
interface for ideawerk, a design portal and idea marketplace.
frog put the project on hold in January, 2001, pending further financing.
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Partner / Senior Developer / Webmaster,
Atlas Web Design, 1995 - 1999
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Site architecture, implementation, and maintenance; page
design; evaluation of technologies; HTML, JavaScript, DHTML, and Perl coding;
image and multimedia production. Atlas also published the groundbreaking
online magazine of photography and design, atlasmagazine.com, winner of the
first two "People's Choice" Webby Awards for
art and design (1997 and 1998).**
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Clients |
Wieden & Kennedy, Portland — Conceptualization,
design, and production of the 1997 Nike Online Product Assault, winner of a
One Show Interactive Gold Pencil in 1998.*
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NEC Corporation, Tokyo — Design and production of
the first three issues of NEC's Lumina online magazine.
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Autodesk, San Rafael — Redesign of www.autodesk.com.
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Live Picture, Campbell — Design and production of LivePix.com.
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Butler, Shine & Stern, Sausalito — Design and
production of company Web site.
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Versant, Fremont — Redesign and production of www.versant.com.
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McDougall Creative, San Francisco — Design and production of www.mcdougall.com.
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Blue Marlin, San Francisco — Design and production of www.bluemarlinhats.com.
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Writing
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Author,
1985 - present
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Books |
Brush Up Your Shakespeare! (New York: Harper & Row, 1990)
It's Greek to Me! Brush Up Your Classics (New York: HarperCollins, 1991)
By Jove! Brush Up Your Mythology (New York: HarperCollins, 1992)
Brush Up Your Bible! (New York: HarperCollins, 1993)
Eureka! What Archimedes Really Meant and 80 Other Key Ideas Explained (New York: HarperCollins, 1994)
Animalogies (New York: Doubleday, 1995)
Lessons on Living from Shakespeare (New York: Crown, 1996)
Brush Up Your Poetry! (Kansas City: Cader/Andrews & McMeel, 1996)
Naughty Shakespeare (Kansas City: Cader/Andrews & McMeel, 1997)
Brush Up Your Shakespeare! 2nd edition, revised (New York: HarperColins, 2000)
co-author: Insight Guides: Crossing America (New York: Prentice Hall, 1986)
co-author: Mad Peck Studios: A 20-Year Retrospective (New York: Doubleday, 1987)
contributor: The New Comics (New York: Berkley, 1988)
contributor: Interactivity in Action (San Francisco: Miller Freeman, 1997)
co-author: Feminine Law: Freud, Free Speech, and the Voice of Desire, by Jill Gentile with Michael Macrone
(London: Karnac, 2016)
contributor: The Book of Weirdo (San Francisco: Last Gasp, 2019)
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Freelance Writer,
1982 - present
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Clients |
PCWorld, San Francisco (the Beautiful Website of the Day
blog for Microsoft)
Wired, San Francisco
Rhino Records, Los Angeles
The San Francisco Chronicle Book Review, San Francisco
Creem, Santa Monica
The NewPaper, Providence
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Columnist, Contributing Editor,
InterActivity Magazine, San Mateo, 1996 - 1999
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Editor-in-Chief,
Key Magazine: This Week in San Francisco, 1984 - 1985
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Teaching
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Lecturer and Consultant,
1996 - 2001
Presentations and workshops on Web design and development.
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Venues |
Macworld Expo, San Francisco — January 1996: Panel
on advanced Web design
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California Institute of the Arts, Valencia —
November 1996: Presentation on Web design
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Genentech, San Francisco — September 1997: Lecture
on Dynamic HTML
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Stanford Art Directors Invitational, Monterey —
April 1998: "Creating Cool Web Sites" panel
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Macromedia, San Francisco — November 1998: Symposium
on Web design tools and strategies
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Wieden & Kennedy, Portland — November 1998,
April 1999: Web graphics workshops for the design studio
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Butler, Shine & Stern, Sausalito — various dates, 2000:
Web graphics workshops for the design studio
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Candyplubming, San Francisco — June 2001:
Web graphics workshops for the design studio
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Adjunct Professor,
California College of the Arts, San Francisco:
"Design and Media" program, 1999 - 2001
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Teaching Associate,
University of California, Berkeley:
English literature, Western civilization, composition, Shakespeare, 1986 - 1990
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Education
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B.A., Mathematics, Brown University, 1982
B.A., Semiotics, Brown University, 1982
Ph.D., English, University of California, Berkeley, 1991 (Phi Beta Kappa)
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*
The One Show, sponsored by the One Club for Art and Copy
(www.oneclub.com), is an annual advertising competition judged by a group of
the advertising industry's most reputable creative directors. The Gold
Pencils awarded at the One Show are regarded as the ultimate achievement for
copywriters and art directors. One Show Interactive takes on the challenge of rewarding
those whose work excel in concept, graphic design, information architecture and
the use ofthe media.
**
Presented by The International Academy of Digital Arts
and Sciences and hailed as the "Oscars of the Internet" by
worldwide media, The Webby Awards are the preeminent honors for Web sites. The
first Webbies (www.webbyawards.com) were awarded in 1997.
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